Liam Greenlaw
Serving as FAANA’s Creative Director, Liam Greenlaw is an accomplished creative director, filmmaker, and skilled art director and copywriter with extensive experience in creative development for film, TV, and advertising . With over 20 years of experience working across four countries, Liam has a proven track record in growing online audiences through strategic creative and engaging content.
Liam’s notable achievements include collaborating as a Creative Director for International brands such as Levi’s Strauss, Edwin Jeans, Toronto international Film Festival, Kodak Rock n Roll Photography Exhibition, Adidas, Nike, Coin Payments, Alliance Atlantis films, City TV, Global television, Molson Coors, BMW, Nissan and Sutton Place Hotels.
He significantly increased Vancouver’s Wasserman + Partners’ Advertising’s digital and creative profile, winning numerous marketing and digital awards, including Vancouver’s first-ever social media award for Vancity’s Cash Mob while winning British Columbia Marketer of the year for the Vancity brand. Forbes magazine also listed Wasserman + Partners as one of the top 100 agencies globally that truly understand social media. As well as maintaining 10 year + relationships with top tier brands in British Columbia including ICBC, WorkSafe BC, Preventable, Encorp Recycling, London Drugs , Pacific Blue Cross, Granville Island Beer and Vancity Credit Union.
Throughout his career, Liam has produced, developed storylines, art directed, and photographed over 200 photo and fashion shoots. As an independent, he pitched and won the Toronto Blue Jays account, creating four television spots and viral content, including in-stadium entertainment featuring Slash, the Trailer Park Boys, and the Toronto Blue Jays roster.
Liam has written and directed over 200 broadcast television spots, demonstrating exceptional storytelling skills. He created Pavement Patty, a 2D anamorphic illusion that gained global attention, resulting in his client being featured as the top story on CNN, MSNBC, and BBC World, and picked up by The Doctors, Fox Science, National Geographic’s Brain Games, and included in Ripley’s Believe it or Not.
As the Creative Director for Fashion Magazine for three years, Liam produced monthly and online publications, increasing newsstand sales by 36%. His work has been recognized with numerous awards, including Applied Arts, Marketing Awards, Bessies, Communication Arts, and the New York Festival. He has been nominated twice for Emmy awards for title design, awards for Graphic Design, Environmental Design and a Guinness World Record for an advertising activation. Liam has also twice won the Toronto International Film Festival’s Street Art competition and has judged numerous advertising award shows, the Juno Awards, and the Ford Supermodel Competition.
Liam is imaginative, dedicated, and always ready for new challenges within film, advertising and content creation.